I am a graduated architect who builds brands instead of buildings.

After 12 years of working in advertising agencies, I left my position as a creative director to venture out on my own.

I missed the hands-on work, drawing rectangles, and pushing pixels. I also wanted greater flexibility. Someone always seems to be under my desk (by the way, this is Mina, the middle one).

I am not fond of design specialization. I do it all, from crafting brand claims to developing comprehensive design systems.